Goshen Public Library unveils new brand, logo

GOSHEN, Ind. – Goshen Public Library unveiled its new brand and logo Wednesday. The library team wants the brand to communicate the library’s new vision of being a place of curiosity, excitement, and deep community engagement.

“We have been diligently working over the last two years to envision how we need to evolve to meet the changing needs of our community,” says Library Director Ann-Margret Rice. “During this process we realized that our brand didn’t reflect who we are and where we are going.”

The main visual representation of the library is a wordmark inspired by its vision statement. The logo emphasizes curiosity and excitement in learning.

The visual suite includes English and Spanish details.

Along with the rebrand, Goshen Public Library added a Community Outreach Specialist to its staff.

The position focuses on strengthening equal access to library resources and was made possible through a three-year grant from the Community Foundation of Elkhart County.