Notre Dame professor gives insight into companies changing racially-insensitive brands
By: ABC 57 News Staff
Posted: Jun 22, 2020 9:22 AM EDT
-
2:00
Residents weigh in on new auto insurance law
-
2:45
Benton Harbor Farmer’s Market reopens
-
2:36
Mobile food pantry vandalized in LaPorte
-
2:46
Experts warn of weather dangers for fireworks this week
-
1:52
Near 90 nearly every day
-
5:25
Notre Dame’s Black Alumni start petition to end racism on campus
-
0:41
IU South Bend requiring campus-goers to wear face coverings
-
0:41
South Bend archery business sees increase in sales
-
1:24
Nine people vying for Tim Scott’s council seat
-
0:28
Beth Holtz, wife of Coach Lou Holtz, dies at 83
-
29:09
Elkhart won’t advance to stage 4, rest of state moves to 4.5
-
2:58
Grilling safety tips and technique for July Fourth holiday
SOUTH BEND, In. - Amid nation-wide protests and a larger discussion of racial inequality, a few companies announced they're changing brands based on racial stereotypes, including Aunt Jemima, Uncle Ben's, Eskimo Pie and Cream of Wheat.
James O'Rourke is a professor of management at Notre Dame's Mendoza College of Business. He specializes in reputation management and business communications, and says this is long overdue.
He joined ABC57 News live Monday morning via Zoom. Watch the full interview above.
