BLOOMINGTON, Ind. – The Upland Brewing Company now sells beer and wine at Indiana University Football home games.

The sale of alcohol was recommended by a task force as a way to reduce alcohol-related incidents and increase attendance at IU home games.

The decision for IU to partner with Upland was originally announced in the spring of 2019, according to the Indiana Daily Student.

The company says that they will donate 15 percent of their sales to a non-profit that focuses on dog rescue efforts.

The Upland Brewing Company was founded in Bloomington, Indiana in 1997.