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4:06
South Haven council discusses possible lifeguard program
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3:45
Former SBCSC CFO comes forward to address allegations about her...
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1:00
Police responding to possible shooting in South Bend
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3:03
Local conservative group launches human trafficking awareness...
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1:07
Breezy, rainy and cooler
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0:20
Tire assembly from trailer flies off, hits fence, two cars
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2:31
One more dry day
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2:13
Car drives onto sidewalk, hits girl riding bike, flees scene
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0:22
Fighting Irish graduates celebrate during commencement
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1:00
Renaissance Fair wraps up at Plym Park in Niles
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1:24
Dry and mild on Monday, Showers return Tuesday
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2:01
Former President Joe Biden diagnosed with prostate cancer
This holiday season, businesses are looking to give more than just monetary donations.
Timothy Palmer, the Director of the Center for Sustainable Business Practices at Western Michigan University, says corporations are looking for deeper ways to give back, rather than simply writing a check.
Palmer says this stems from employees looking for a purpose driven mission--causing businesses to seek out potential candidates with these character traits.
"This generation, or at least my students, are looking for companies whose values are in alignment with their own," said Palmer. "They want to work for companies that are engaged in communities, you know, who have a sense of purpose."
Though studies show affluent Americans are giving back at high rates, a Giving USA report shares that giving rates have decreased. Less than 50% of Americans gave back in 2022 compared to 66% in 2000.