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1:42
Mother-Daughter Duo turns tassels together at Notre Dame graduation...
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2:29
Summer-like couple of days; tracking a storm threat this week
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2:42
Remembering Pastor Emeritus Reverend Lefate Owens Sr.
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0:44
South Bend takes part in ’Kids to Park Day’
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2:53
Feeling summer-like in the short-term, but tracking severe threat
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2:16
Girls on the Run Michiana hosts 5k run in South Bend today!
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1:35
Surging into the 80s with abundant sunshine this weekend
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0:29
South Bend Police Department holds annual memorial for fallen...
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1:59
Plymouth Elementary school ‘walks for warriors’ in honor...
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2:51
South Bend police tapes scandal goes to trial
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1:59
Concord schools launch weather balloon
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1:14
Warm and dry weekend
This holiday season, businesses are looking to give more than just monetary donations.
Timothy Palmer, the Director of the Center for Sustainable Business Practices at Western Michigan University, says corporations are looking for deeper ways to give back, rather than simply writing a check.
Palmer says this stems from employees looking for a purpose driven mission--causing businesses to seek out potential candidates with these character traits.
"This generation, or at least my students, are looking for companies whose values are in alignment with their own," said Palmer. "They want to work for companies that are engaged in communities, you know, who have a sense of purpose."
Though studies show affluent Americans are giving back at high rates, a Giving USA report shares that giving rates have decreased. Less than 50% of Americans gave back in 2022 compared to 66% in 2000.