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Tornado damage remains from July as Elkhart Neighborhood braces...
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3:16
Cass County family loses horse and 50-year-old trees in high...
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Severe Storms, Wednesday evening
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The calm before the storm
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Edwardsburg community helping neighbors after mass storm damage
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Storm clean up underway in Elkhart
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Storm damage restoration, experts advise checking in on insurance...
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Power crews work around the clock, extensive damage to restore...
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Communicating storm damage at risk in Fulton County
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Power problems persist throughout Michiana
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How do stay safe from downed power lines
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Fair Tuesday, more storms Wednesday
This holiday season, businesses are looking to give more than just monetary donations.
Timothy Palmer, the Director of the Center for Sustainable Business Practices at Western Michigan University, says corporations are looking for deeper ways to give back, rather than simply writing a check.
Palmer says this stems from employees looking for a purpose driven mission--causing businesses to seek out potential candidates with these character traits.
"This generation, or at least my students, are looking for companies whose values are in alignment with their own," said Palmer. "They want to work for companies that are engaged in communities, you know, who have a sense of purpose."
Though studies show affluent Americans are giving back at high rates, a Giving USA report shares that giving rates have decreased. Less than 50% of Americans gave back in 2022 compared to 66% in 2000.