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1:10
Benton Harbor Commissioners approve plan for apartments
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1:43
Morning rain leaves behind cooler less humid weather this week
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3:42
City addresses circulating video of SBPD officer detaining juvenile
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1:24
One on one with Senator Jim Banks
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2:08
Hundreds of miles away, Hurricane Erin will still impact Michiana’s...
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2:44
The latest on road construction projects in Mishawaka
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3:03
Mayor, neighbors react to violent weekend across South Bend
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1:17
More rain overnight, humidity drops later this week
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0:41
2025 Notre Dame Football captains announced
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2:33
Still hot, wetter than weekend
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1:46
Quarterback decision still pending as Notre Dame wraps camp
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1:04
8-year-old in serious condition following shooting at Laurel...
This holiday season, businesses are looking to give more than just monetary donations.
Timothy Palmer, the Director of the Center for Sustainable Business Practices at Western Michigan University, says corporations are looking for deeper ways to give back, rather than simply writing a check.
Palmer says this stems from employees looking for a purpose driven mission--causing businesses to seek out potential candidates with these character traits.
"This generation, or at least my students, are looking for companies whose values are in alignment with their own," said Palmer. "They want to work for companies that are engaged in communities, you know, who have a sense of purpose."
Though studies show affluent Americans are giving back at high rates, a Giving USA report shares that giving rates have decreased. Less than 50% of Americans gave back in 2022 compared to 66% in 2000.