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1:42
South Bend Cubs Opening Day Highs
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1:46
Michiana snow in April
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1:43
Cold front brings rain/snow today and a chilly start to the week
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0:40
Mother Daughter Sneaker Ball takes over the Century Center
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0:52
Free Family Sunday at the Ruthmere Museum in Elkhart
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0:54
South Bend Record Show returns for spring vinyl event
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1:36
Cool temperatures to start the week, rain returns by midweek
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2:28
Cool again, colder start of the week
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0:59
Annual AG Days taking place this weekend
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0:24
Robotic Football National Championship game took place Saturday
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3:33
Fighting Irish prepare for Blue-Gold game as spring practice...
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1:09
Hands Off Protest in South Bend Saturday afternoon
This holiday season, businesses are looking to give more than just monetary donations.
Timothy Palmer, the Director of the Center for Sustainable Business Practices at Western Michigan University, says corporations are looking for deeper ways to give back, rather than simply writing a check.
Palmer says this stems from employees looking for a purpose driven mission--causing businesses to seek out potential candidates with these character traits.
"This generation, or at least my students, are looking for companies whose values are in alignment with their own," said Palmer. "They want to work for companies that are engaged in communities, you know, who have a sense of purpose."
Though studies show affluent Americans are giving back at high rates, a Giving USA report shares that giving rates have decreased. Less than 50% of Americans gave back in 2022 compared to 66% in 2000.