Notre Dame launches RALLY, agency for NIL opportunities for student-athletes

SOUTH BEND, Ind. -- The University of Notre Dame announced the launch of RALLY, an agency dedicated to creating name, image, and likeness (NIL) opportunities for Notre Dame Student athletes.

“We couldn’t be more excited for the creation of RALLY, a new collective formed to create commercial name, image and likeness opportunities for our Notre Dame student-athletes,” said University of Notre Dame Vice President and James E. Rohr Director of Athletics Pete Bevacqua. “As we navigate the new landscape of college athletics, our collaboration with RALLY will set our student-athletes and athletics programs up for success for years to come.”

RALLY will be led by Board of Directors chairman Jack Shields and board members Gayla Compton, Jordan Cornette, Matt Moroun, Kevin O’Connor, and Hannah Storm.

University officials say the agency will focus on sales and marketing, business operations, and unique experiences. 

"As we enter a new era of college sports, I’m pleased to support our student-athletes and allow them to benefit in ways that were never thought possible,” Shields said.

You can learn even more about the agency on the RALLY website.