New campaign aims to empower those affected by Substance Use Disorder

NOW: New campaign aims to empower those affected by Substance Use Disorder

A new campaign aims to empower those struggling with Substance Abuse Disorder, or SUD, something the U.S. sees many cases of each year. 

Almost 50 million people were diagnosed with SUD in 2021.  

While every major demographic group has seen an increase in overdose deaths in recent years, certain ones are disproportionately affected, and that’s where the ‘Start with Hope’ campaign comes into play. 

It’s a partnership between the National Council for Mental Wellbeing and Shatterproof, a non-profit focusing on addiction treatment. 

The campaign will share stories of hope and recovery of those affected, in both English and Spanish. 

Its target audience is Black, Hispanic and Latin communities, since these demographic groups are disproportionately impacted by SUD. 

These communities often have lower access to treatment services because of inequalities like stigma, accessibility barriers and racial bias. 

With large black and Hispanic/Latin populations in places like Berrien and Elkhart Counties, it’s important that everyone knows how and feels empowered to access treatment resources. 

You can read more about the ‘Start with Hope’ campaign here.

Shatterproof also provides a full list of treatment facilities in Indiana at this website

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