The CDC takes on a new marketing strategy, works to use easy-to-understand language

 

The Centers for Disease Control and Prevention (CDC) announced a new strategy to help build trust with the public after the pandemic.

Since the lockdowns at the height of the coronavirus pandemic, COVID-19 mitigations have been the focus of some heated disagreements, especially in Indiana politics.

Senator Mike Braun told ABC News back in 2020 he thought the CDC was overstepping its reach with COVID guidelines.

“We need to be vigilant, we can’t throw caution to the wind. It’s much more transmissible,” he said. “But quit trying to dictate in a one-size-fits-all

A new CDC strategy to better streamline its communications was announced last week. The purpose is to increase public safety and stop the spread of misinformation.

The Director of the CDC, Rochelle Walensky, said the new efforts are a response to the criticism the agency received throughout the pandemic.

“In our big moment, our performance did not reliably meet expectations,” she said in a statement to CNN. “As a long-time admirer of this agency, and a champion for public health, I want us all to do better.”

New efforts will include sharing scientific findings and data faster and translating scientific language into more practical, easy-to-understand language—which can ultimately help guide policy. And finally, another goal includes creating a workforce to tackle any future pandemics.

For more information go to CDC announces sweeping reorganization or CDC streamlines COVID-19 guidance