It's the latest marketing ploy in car-crazed Japan. It's a car made specifically for women.

The color - a predictable pink and the model's name is "She's"

They said they designed the car because women drivers said they were concerned about the summer sun along with getting dry skin from the air conditioning.

The car maker said the windshield cuts 99 percent of UV rays and there are subtle tweaks like the pink features on the dashboard and stitching in the seats.

The maker said there are shades of black, brown or white that they guarantee will match a woman's' eyeshadow.