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1:49
9/11 Mobile Exhibit motorcade comes to Elkhart today
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1:47
Staying quiet today, severe storm threat overnight
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1:44
Multiple trees down following strong storms, crews work to clean...
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0:58
Transpo sees increase in ridership
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3:15
Elkhart Community Schools commits to bringing back future educators
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1:31
KitchenAid Senior PGA Championship prepares for tee off in Southwest...
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2:04
Rounds of thunderstorms, focus turns to Tuesday night
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4:03
Changes coming to K-9 officer guidelines in Pulaski County after...
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1:49
Finding homes for influx of animals in need for National Rescue...
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2:08
BCHD Launches Survey of ‘Period Poverty’ in Berrien County,...
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1:36
Quiet, hot first half of today; storms this evening
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2:37
Notre Dame holds commencement ceremony
This holiday season, businesses are looking to give more than just monetary donations.
Timothy Palmer, the Director of the Center for Sustainable Business Practices at Western Michigan University, says corporations are looking for deeper ways to give back, rather than simply writing a check.
Palmer says this stems from employees looking for a purpose driven mission--causing businesses to seek out potential candidates with these character traits.
"This generation, or at least my students, are looking for companies whose values are in alignment with their own," said Palmer. "They want to work for companies that are engaged in communities, you know, who have a sense of purpose."
Though studies show affluent Americans are giving back at high rates, a Giving USA report shares that giving rates have decreased. Less than 50% of Americans gave back in 2022 compared to 66% in 2000.